My subscription to Harper's has lapsed, so I've been busy entertaining myself with correspondence of the sort they might include in their "Readings" section.
I sent the following message to Safeway (which operates Vons in California) via their website on Friday afternoon:

"Comments: I enjoy your Safeway Select sodas. However, I was wondering about the prominent "Kid Approved!" emblem that they bear and what exactly that meant. Do you actually employ a panel of children to taste test each of
your sodas? If so, how many of the children have to approve your soda
before it can bear the "Kid Approved!" label? Or is it advertising
hyperbole? If it is mere hyperbole, I'd like to know also - I promise I
won't sue. If you have the time, a reply would be greatly appreciated!

Thank you,
A faithful Safeway Select consumer."

I received their response today:

"Dear Mr. Chan:

Thank you for your recent correspondence regarding "Kid Approved!" emblem on
our Safeway Select Grape soda.

Your comments have sent to our Marketing Department for review.

If you would like to discuss this further, please reply to this email or call
our toll free number at 1-877-723-3929...
One of our associates will be happy to assist you.

We appreciate your business and look forward to seeing you soon. Thank you
for shopping at Safeway.

Sincerely,

Brenda S.
Customer Service Representative"

I am now anxiously awaiting word from their Marketing Department.  ¶ 3:03 PM